BWM’s Hippie Tendencies Realize Cloth Concept Car

BWM has a new concept car, and while aesthetically pleasing, it creeps me out a little. It’s a great looking ride, but the more human characteristics the car displays are a bit freaky. Engineers figured out articulating the car’s frame, underneath the fabric, around the headlights- creates the illusion that the car is winking, sleeping, and waking up. Giving GINA a pseudo-personality. Is this a ploy to further hook the already emotionally attached car owner? Or is it a genuine attempt to make our machines more like us?

Macs seem to connect to users on a more emotional level. All the smiley-faced computer icons and status lights that seem to emulate breathing make the machines more human. This strategy seems to connect strongly with folks that use Macs. Most Mac owners I know are big proponents of the company, me included.

Cloth as the overall skin of a car, instead of metal, would…

save the car companies, and possibly the planet, a bundle. Things like ore mining and energy consumption could be curtained a bit, but more likely, these resources will just be redistributed.

If this concept design ever hits production lines, I wonder- will the manufacturer’s savings reaped by not having to pay the production costs associated with metal body panels be passed on to the consumer? Or will these be redistributed as well? While we’re just left with the warm feeling of a connection with their product?

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~ by Andrew Harris on June 13, 2008.

2 Responses to “BWM’s Hippie Tendencies Realize Cloth Concept Car”

  1. […] driving goals seems to be finding and perfecting more sustainable alternatives for everything from car design and alternative fuels to farming […]

  2. […] driving goals seems to be finding and perfecting more sustainable alternatives for everything from car design and alternative fuels to farming […]

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